SEO optimises for ranking in Google’s organic results. GEO — generative engine optimisation — optimises for being cited in the answers ChatGPT, Perplexity, Claude and Google’s AI Overview generate. They overlap on fundamentals and diverge on what wins. A buyer who asks an assistant who to buy from never sees a results page; they see one answer with two or three names in it. We build for both.
« What is included »
What you get
- Technical foundation — Crawlability, structured data, canonicals, sitemap, Core Web Vitals and clean internal linking.
- Answer-first content — Pages that answer their question in the first hundred words, with question-format headings an engine can map onto a real query.
- GEO and AEO structure — Definitions, lists and tables an AI can extract cleanly and attribute to you, plus an llms.txt for the crawlers that read it.
- Grounded specifics — Numbers, named clients and dates — because generative engines quote facts, not adjectives.
« Process »
How it runs
- Audit what engines can currently see
- Fix the technical floor
- Restructure pages to be answer-first
- Build topical depth around what you sell
- Measure citations, not just rankings
01Is GEO just SEO with a new name?
No. SEO competes for a position in a list. GEO competes to be the source an answer is assembled from. Extractable structure and grounded specifics matter far more for the second than the first.
02How do I know if this is a problem for me?
Run our free 12-point GEO audit. It takes ten minutes, the score is on the screen, and there is no email gate.
03How long before it works?
SEO compounds; it does not switch on. The technical fixes land immediately, structure shows within weeks, and topical authority builds over months. Anyone promising page one in thirty days is selling you something else.
« Also in scope »
