Environmental design is branding for physical space — signage, wayfinding, and the way a building or a stand tells you whose it is before you read a word. It is held to the same system as the screens, which matters more than it sounds: a mark drawn properly redraws identically at app-icon size and at three metres across a facade. One drawn by eye does not.
« What is included »
What you get
- Signage design — Primary, secondary and directional, specified for fabrication.
- Wayfinding — How a person moves through the space and what tells them where to go.
- Fabrication-ready artwork — Specified at real dimensions with the tolerances a fabricator needs.
- Brand consistency — Held to the same brand book that governs the digital work.
See it applied: the Mainland Park expressway billboard — 30% more enquiries in its first month.
« Process »
How it runs
- Survey the space and how people move through it
- Plan the sign family and hierarchy
- Design to the brand system
- Specify for fabrication
- Support installation
01Do you fabricate as well as design?
We design and specify, and we work alongside fabricators. Separating the two keeps you from paying design margin on steel.
02Can you do this if we already have a brand?
Yes, provided the identity is specified well enough to scale. If it is not, we will tell you what needs fixing first.
03How is this priced against digital work?
Differently — it depends on the number of sign types and the complexity of the space, not on page count.
« Also in scope »
