An animated explainer is a short video that makes someone understand what you do, or want what you are selling, before they scroll past. We build them for how they are actually watched — muted, on a phone, in a feed, with about one second to earn the next five. The identity carries into the motion, so the video looks like it came from the same place as everything else you own.
« What is included »
What you get
- Explainer videos — Animated, scripted and built to make one idea land — what you do, why it matters, what to do next.
- Promo and campaign creative — Motion built to sell a specific offer, cut per placement rather than letterboxed across all of them.
- Designed for muted autoplay — The message reads without sound, because that is how most of the audience will see it.
- Ad copy to match — The creative and the words written together, per platform, instead of one caption pasted everywhere.
See it applied: the Access Bank event campaign and the Wakanow summer sale promos.
« Process »
How it runs
- Agree the single idea the video has to land
- Script it to the first second, not the last
- Design frames to the brand system
- Animate and cut per placement
- Deliver with the ad copy
01How fast can you turn one around?
Faster than most, when it matters. We produced the explainer and full campaign for an Access Bank event featuring Nigeria's Minister of Finance inside a thirty-six hour window, and it drew over 2,000 virtual attendees.
02Do you write the script?
Yes, and the ad copy. The script is most of the job — animation cannot rescue an idea that was not clear on the page.
03Will it match our brand?
It is built from your brand system, not a stock template with your colours applied. If you do not have a system yet, that is the Build stage.
04What formats do I get?
Cuts sized for each placement you are running — feed, story, YouTube — rather than one master squeezed into all of them.
« Also in scope »
